FROM STARTUP TO GROWTH STAGE

Executive Leadership for 5+ years from start-up to growth stage

Established Slumberkins Brand Book: mission, vision, values, UPSs, voice, tone

Ranked on Inc. 5000 at No. 270 & No. 450

3-Year Revenue Growth of 1093% while overseeing Sales, Creative, Marketing, Brand, & PR

Slumberkins secured $22+ Million in VC funding

Community of 1 Million+ strong with a Net Promoter Score (NPS) of 90+

Led Innovation Marketing from CPG to EdTech, TV Show, App, Music

Led 1st Business Plan, with 1-3-5 year growth goals and strategic initiatives

AGENCY + IN-HOUSE

I have supported 50+ brands over nearly 20 years, primarily focused within the healthy living & wellness sector, finding creative marketing communications solutions to reach and exceed business goals and brand aspirations.

MARCOM STRATEGY + PLANNING

Brand Strategy, both in-house & for clients, leveraging consumer and stakeholder insights, defining market segmentation, and growth strategy

10+ years creating Marketing Plans & Content Calendars

Metrics-Oriented: LTVs, CACs, NPS, ROAS, engagement rates

Attended 4 years of Natural Products Expo West, supporting clients with tradeshow logistics, press meetings, and gathering consumer insights

RESEARCH + CREATIVE INNOVATION

Designed & conducted extensive Qualitative & Quantitative Research Engagements to grow market awareness, uncover consumer insights, track industry trends, & enhance marcom plans

Managed co-promotion of the international Emmy-nominated Apple Original Series, Slumberkins on Apple TV+

Produced a Music Album in collaboration with multiple Grammy-nominated artists

Led App Development from ideation to go-to-market rollout, resulting in a 5-star rating