CAREER
EXPERIENCE
“With 20+ years of experience, I lead brand and business strategy, marketing communications, and strategic planning for startups, DTC brands, and purpose-driven companies. I support growth with clear positioning, creative storytelling, and integrated go-to-market strategies.”
Co-Founder/CMO
FCMO/Head of Brand
SVP/VP of Marketing
SVP of Innovation
Account Supervisor/Manager
Production Manager
Founder Coach
Leadership Council + Board Member
CASE STUDY | Slumberkins
IN-HOUSE | MARKETING LEADERSHIP
FROM STARTUP THRU GROWTH STAGE
“
Brand trust and customer experience were imperative to our success at Slumberkins.
KEY ACCOMPLISHMENTS:
Executive Leadership for nearly 6 years from Start-up to Growth Stage
3-Year Revenue Growth of 1656%, while leading Sales, Creative, Marketing, Brand, & PR efforts
Established Slumberkins’ Brand Platform: Mission, Vision, Values, USPs, Voice, Targets, etc
Landed No. 270 & No. 450 on Inc 5000
$22+ Million in VC funding
Built a Community of 1 Million
Secured a Net Promoter Score (NPS) of 90+
5.4 Billion Media Impressions, in top-tier and targeted publications in 2022 alone
Led Innovation Marketing Strategy & Channel Planning for Apple TV+ Show, Top Ranked Children's App, and top of the charts Music Album with Grammy-nominated artists
Led 1st Business Planning Efforts, 1-3-5 year growth goals and strategic initiatives
With a background spanning both agency and in-house roles, I’ve led cross-functional teams across sales, creative, growth marketing, product, innovation, and PR. My approach is rooted in curiosity, data-driven insights, and a passion for helping companies scale with meaning and momentum.
I thrive in partnerships where I can help in setting the brand position to aligning on a strategic vision, considering the details of a targeted campaign, to setting and exceeding business metrics and goals. I thrive in fast-paced collaborative environments, use data to inform decision making, and genuinely enjoy building strong relationships with internal and external partners.
AGENCY + IN-HOUSE
MARCOM STRATEGY + BUSINESS PLANNING
Brand Strategy: in-house & agency strategy, leveraging consumer and stakeholder insights, defining market segmentation, and growth strategy
Marketing Plans & Product Rollouts:10+ years setting strategy & executing
Metrics-Oriented: focus on LTVs, CACs, NPS, ROAS, engagement rates, share of voice
Events: attended 4 years of Natural Products Expo West, supporting clients and gathering consumer insights, and oversaw numerous brand events in-house with B2B partners, including Nordstrom, Apple TV+, etc
“
Emotional Connections should be made throughout the marketing funnel. Listen. Be authentic. Allow for vulnerability.
KEY INSIGHT:
Build TRUST and maintain that trust through every consumer touchpoint.
RESEARCH + CREATIVE STRATEGY
Designed and conducted extensive Qualitative & Quantitative Research engagements to grow market awareness, uncover consumer analytics, track industry trends, & maximize ROI on client’s marcom plans
Co-conducted extensive Research Project for Procter & Gamble on insights of the Healthy Living Category
Managed co-promotion of the international Emmy-nominated Apple Original Series, Slumberkins on Apple TV+
Produced a top of charts Music Album in collaboration with multiple Grammy-nominated artists
Led 5-star rated App Development from ideation to go-to-market rollout
“
I’ve supported 50+ brands, planning creative solutions and driving strategies to exceed business goals and brand aspirations.
KEY INSIGHT:
Each brand is different. Every business is unique. Taking time on the front end to compile key insights from stakeholders will always result in stronger and more innovative plans.
PAST EMPLOYERS + KEY ACCOUNTS
