• WHERE | Slumberkins (ecommerce, CPG, D2C, entertainment, multi-media)

    WHEN | December 2022 – July 2023 (Total employment: 5.5 yrs)

    FOCUS |

    • Led marketing efforts within the expansion to entertainment/media.

    • Oversaw product innovation from ideation to go-to-market planning.

    • Led marketing partnerships (Apple TV+, Nordstrom)

    • Leadership/Executive Team, working alongside co-CEOs from startup through Series A ($22+M of VC funding).

  • WHERE | Slumberkins (ecommerce, CPG, D2C, entertainment, multi-media)

    WHEN | February 2021 – December 2022 (Total employment: 5.5 yrs)

    WHAT |

    • Developed 20+ team in sales, brand marketing, PR, creative, and community, securing an NPS of 90+.

    • Managed external PR agencies, securing 5.4 Billion top-tier and targeted media impressions in 2022.

    • Led for campaign strategy, channel planning, and content review of all marketing (advertising, email marketing, SMS, social media, PR), setting OKRs.

  • WHERE | Slumberkins (ecommerce, CPG, D2C, entertainment, multi-media)

    WHEN | October 2017 – September 2019 (Total employment: 5.5 yrs)

    WHAT |

    Second FTE and 1st marketer on the team, scaled the company alongside co-founders/Co-CEOs.

    Established Slumberkins’ brand platform including mission, vision, values, UPSs, defining voice and tone for consumer messaging, then implemented through brand touchpoints & marketing communications channels.

    Led writing of the company's first business plan, outlining 1-3-5 year growth goals and strategic initiatives.

    Supervised original sales & marketing team of 1 to 6, including creative, community, PR, and collaborations.

  • WHERE + WHEN |

    CMD | August 2015 – June 2017

    Koopman Ostbo | September 2009 - August 2015

    MarketShift Strategies | June 2008 – June 2009

    WHAT |

    • Account Strategy. . Consumer Research. Branding. MarCom Planning. Strategic Partnerships.

    KEY ACCOUNTS: Intel. Follow Your Heart. Tofurky. ADec.

  • Item description

  • Vanessa began coaching business owners through Xcelerate Women, supporting female entrepreneurs throughout the state of Oregon. MORE HERE

  • Vanessa volunteers as a Leadership Council Member for A Family Place, a regional relief nursery, and is a founding board member of Vida, an Oregon co-working space designed for women with families.

Have a great product, but not sure how to market it? Narrowing in on your brand’s purpose, its personality, why it deserves to exist, who it’s helping, and how it is unique is imperative for a strong brand presence.

Understand your customer segments, their values, motivations, inspirations. Let’s position your brand as the solution to their problem.

ave a great product, but not sure how to market it? Let’s talk! Narrowing in on your brand’s purpose, its personality, why it deserves to exist, who it’s helping, and how it is unique is imperative for a strong brand presence.

Understand your customer segments, their values, motivations, inspirations. Let’s position your brand as the solution to their problem.

Define customer cohorts to meet them where they are in the pipeline, be that top-funnel (increase brand awareness) mid-funnel (secure sales), or bottom-funnel (build trust for retention + brand advocacy). Focus on the channels that make the most sense for your business goals. Not sure what those are? Let’s talk!

Work Structure | Contract. Fractional CMO. Retainer. FTE.

Let’s make a plan for your business objectives and growth aspirations.

Have an in-house team? Great! Let’s give them direction and success metrics to ensure a smooth rollout.

Need execution support too? Don’t worry! Let’s put together the dream team that’s right for your brand. I partner with a wide breadth of talent in PR, design, photography, copy, & social media to ensure seamless rollout

FUN FACTS

Young girl in red dress standing near a fence with a white cow in a rural landscape.

H5 FARM LIFE

My husband Max and I moved our three daughters from the bustle of Portland's city life to the tranquillity of a small farm in the Willamette Valley... which quickly expanded to 3 goats, 2 cats, 1 dog, a few chickens, and seasonally hosting 20+ longhorn cattle.

COMMUNICATION BREAKDOWN

KOLBE SCORE (8-6-4-3)

Decoded = leans on data, uses metrics and systems to ensure success, loves supporting creatives and entrepreneurs, and can be pretty scrappy and creative with minimal resources.

PRINT SCORE (2. 3)

  • (2) to be needed and appreciated = collaborative team player, connector, smile promotor

  • (3) to succeed and achieve = set a goal, exceed the goal. Why? See above.