Fractional CMO

Brand & Business Consultant

for Purpose-Driven Brands

Building strong & lasting connections between brands and their consumers.

Brand Marketing

Product Innovation

Integrated Marketing Strategy

Strategic Planning

Team Leadership

Inc. magazine profile highlighting Slumberkins at number 270 on the Inc. 5000 list, noted for supporting emotional wellness for families through children's media and products.
A person holding a pink Beam "The Hole Mask" product packet with closed eyes and a slight smile, against a teal circular background.
Five colorful puppet characters from "Slumberkins" in a whimsical outdoor setting, with trees and flowers in the background, featured in a Forbes article.
Wall sign with white logo and green text on orange background, saying: "Making a difference for brands that are making a difference."
Limited edition yellow vinyl record with "Together We Shine" album cover by Slumberkins, executive produced by Ingrid Michaelson. Text indicates less than 100 copies available.
Camera setup photographing three bottles in a studio with white background.
Promotional image for "Slumberkins" on Apple TV+, featuring colorful puppet characters in a grassy landscape with trees and a logo in the corner.
A woman wearing light blue lingerie lies on her stomach, with the text "Beam" above her and symbols indicating "Vegan" and "Dermatologist Tested" below.
Child using a tablet with an affirmation app featuring an illustrated character on the screen.
Three children in pajamas playing joyfully in a room, with the text 'Introducing... NORDSTROM x Slumberkins' overlaid.

Brand & Marketing Consultant, On Demand

Vanessa Holfert, offering FCMO & Head of Brand Leadership

Looking for a trusted marketing executive to lead your brand through its next chapter? I help brands grow with clarity, creativity, and cross-functional alignment by offering fractional or full-time Head of Brand & Fractional CMO level support.

Interested in learning more about how we could work together?

Brands I’ve Supported, Big & Small

Slumberkins logo in stylized text with a paw print design inside the letter 'k'. #logo #branding #Slumberkins
P&G logo in blue on white background
Simply Organic logo with green leaves and text
Lafe's logo in black text on a white background
Logo with stylized blue 'X' and text 'Xcelerate Women'
Aura Cacia logo featuring colorful botanical illustrations and the text 'pure aromatherapy'."
Wonder Drink logo with maroon background and white text, established in 1999.
Herb Pharm logo with green text and plant design
Follow Your Heart logo with a heart shape and green leaf, text reading 'Since 1970'
Logo with the word 'Beam' in bold green letters.
Intel logo with blue text and swoosh design
Logo with the letters CMD on a black background.

Overheard

“

Vanessa brought a wealth of experience in brand marketing and leadership to the team. Her keen sense of detail and commitment to the brand was evident in every project or initiatives she led. She has an exceptional ability to immerse herself in new industries, product lines, and consumer mindsets to design her approach and strategy around.

- Callie Christensen, co-Founder/co-CEO | Employer @ Slumberkins

Two children wearing knit hats cuddling plush toys, including a sheep, unicorn, and other stuffed animals, with snow falling around them.

“

Vanessa is not only an effective leader, she is a relationship builder. She takes the time to know the team behind a brand and ensure that her results deliver authentic, brand-specific objectives.

- Alissa Kramer, Chief of Staff | Counterpart @ Slumberkins

“

Vanessa is incredibly knowledgeable and skilled at zeroing in on key messaging that needs to be communicated. She is professional and thoughtful, and really listens and seeks understands the goals that need to be accomplished. Vanessa has a unique ability to make everyone in the room feel heard and valued, while keeping the project and discussion on track. Any brand would be lucky to have her on their team.

- Lisa Barnes, Communications Lead | Partner @ A Family Place